You can analyze how well you’re ranking against competitors for keywords and determine potential new sources of revenue. A lead conversion optimization audit analyzes a website’s conversion issues and opportunities. In this audit, you’ll need to analyze how traffic is coming to your website and where it’s coming from. A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals and give you a sense of how you can improve it to reach those goals.
Website SEO Checker & Audit Tool from SiteChecker (Free)
When you de-index low-value pages, people can still visit them, but they don’t affect your site’s performance. To prevent this from happening, you’ll want to use canonical link tags. By using canonical links, you’ll help organize your site and index your most important content first. By fixing errors and disallowed pages, you’ll help send visitors to the relevant information and keep them on your site.
Step #10: Speed Up Your Site (Core Web Vitals)
We’ll also discuss how to maintain SEO health going forward, including adapting to Google’s changes and using automation/AI to stay ahead. Semrush offers a suite of SEO tools that help you both identify opportunities and execute effectively. Then include these questions in your content as subheadings and provide direct, concise answers right below them.
- The tool evaluates the depth, quality and accuracy of your content.
- This report provides information about pages Google hasn’t indexed.
- Easier reporting tool that enables us to brand and generate reports with actionable insights for our clients.
- A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not.
- These pages are generated from a template and populated with data from a database.
Analyze And Identify Toxic Links
Doing periodic audits on websites draws a direct line to organic traffic, securing rankings, and increasing revenue. It can analyze your site’s backlink profile and troubleshoot its indexing issues. You can also use its keyword research tool to discover the keywords searchers use.
Crawling and indexing is essential to SEO — without it, you can’t rank in search results. Unlike other SEO audit software, Screaming Frog is a desktop app. With Screaming Frog, you can analyze up to 500 URLs (if you have more than 500 URLs, you’ll need to purchase a Screaming Frog license). It’s important to ensure that the most important pages you want indexed are included in your sitemap. If you don’t have access to Google Search Console, plug any page from your website into Google’s Mobile-Friendly Test tool. To do this, go to the Mobile Usability report in Google Search Console.
Pages with high rankings on Google three years ago may not have the same performance now because the content is outdated. A manual action is when someone at Google manually checks your website to determine if it meets the required guidelines. If your site doesn’t meet these criteria, it won’t be eligible for search engine rankings. Once you have the right tools, it’s time to conduct a website audit.
Now we’ll move beyond your site to consider off-page factors, and then we’ll touch on some advanced aspects like structured data and automation with AI. A technical audit assesses your website from a technical SEO standpoint. It can involve searching for duplicate content on your site or broken links that direct users to 404 error pages. When it comes to SEO audits, technical SEO Anomaly audits are the standard. It evaluates keyword usage, content quality, and internal linking. If your goal is to improve your content’s visibility and relevance, an on-page SEO audit is invaluable, especially for content-heavy websites.
