However, they don’t provide any real guidance as to what that means. It’s essential to focus not just on the quantity but also on the quality of links, as links from reputable, relevant sites carry more weight. According to Backlinko, 40.7% of voice search engine results come from featured snippets. Using structured data can help boost the chances of your pages on your site being used to answer a voice query over a competitor’s on search engine results.
Best for Technical SEO
An XML sitemap acts as a blueprint for search engines, outlining your site’s architecture and crucial pages. Page speed and mobile optimization are crucial for both user experience and SEO. Positive reviews build trust, and encourage potential customers to choose your business. Respona uses this to generate relevant search queries and personalize outreach, even suggesting AI-powered keywords.
- SmartSites offers national SEO services, but it’s much more than that; it’s more of a digital marketing agency with all the services it offers.
- Much like watching what your neighboring stores are offering to attract customers, you can learn from your competitors’ strategies.
- What you want to do is break down these focus areas into simple, actionable tasks.
- Pages with strong internal linking often rank higher, as they are easier for search engines to crawl.
Quality
The good news is that you don’t have to come up with your process from scratch. There are many checklists and frameworks out there for beginners. Focusing on these areas will also boost your rankings in local SEO results. There are four SEO Anomaly categories of SEO strategy in digital marketing.
Align SEO with business goals and define KPIs
All of these conspire to give us fewer chances for ranking for this keyword because the SERP features push us down, and we’re already competing against publishers like G2. Looking directly at the SERPs as you create an SEO strategy is crucial because Google comes up with new SERP features daily. Mobile optimization is also essential because Google practices mobile-first indexing.
Going deep means building out entire clusters of content that explore different aspects or subtopics of one big idea or theme. Here the yellow bars show how many keywords within a keywords list have AI Overviews. Content clusters consist of grouping your content together around a similar theme and match. These should be related to the keywords you’ve selected, so after you come up with a topic based on your needs, you do another round of keyword research to check for search volume and intent.
