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This policy aims to ensure accountability and transparency for all parties involved in gambling promotions on Meta’s platforms. Facebook forbids the promotion of online casinos and iGaming, thus our main goal is to get over these restrictions and appear as legitimate as possible before launching an advertising campaign. Thankfully, we’ll simplify the entire process of running online casino ads on Facebook and also share some great alternative for pulling quality traffic to your gambling offers. You’ve tried promoting your gambling platform using Meta Ads but hit a brick wall. Well, the thing is that many gambling brands also face issues when trying Joka Casino to advertise their services on Facebook. Since the platform has strict policies for promoting such content, it’s easy to miss a few things or do them incorrectly.
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Adsterra is a dependable ad network that serves more than 30 billion monthly ad impressions globally. It’s well-known for its skilled and knowledgeable staff, distinct global direct traffic, and three tiers of anti-fraud security. The platform comes with a wide range of payment options and advertising layouts. That’s why, when you partner up with Hunch, you can create dynamic ads for both types of promotions. What’s more, you can combine both promotion types into one (i.e. you can use the current special promotion and combine it with the relevant matches).
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The idea is to convert paid social for betting into a performance marketing channel. If this seems just the ticket for you, reach out to our customer success managers and schedule a free strategy call. That’s why betting, gambling and casino brands need to shift their marketing activities toward hyper-personalized and contextual offerings. In a nutshell, you can automate the delivery of campaigns each day, for multiple markets, by using just one performance marketing specialist. Games can be divided into different categories (for mobile/desktop, new/popular, etc.), and based on that, you can create multiple ad types such as images, videos, stories or carousels. Moreover, many of these free-to-play casino sites have integrations with Facebook that allow you to play alongside fellow Facebook friends and share your big wins on the platform.
As the years go by, the gaming business develops consistently and finds a way to satisfy the always shifting needs of enthusiasts and connoisseurs alike. The creation of the newest slot games has benefited greatly from technical improvements. Businesses that run advertisements promoting a physical, actual-money gambling activity or entity, such as a “brick and mortar” casino, would not come within the ambit of Facebook’s gambling restrictions. Significantly, ads that promote entertainment events at physical casinos, or the streaming of offline poker tournaments also do not require prior approval. Readers should note that businesses must be clear about what the Facebook gambling policy covers and what it does not, as well as how to comply.
Now we can dig into the best performing strategies for betting and casino companies. Mozzart Bet, a leading betting company in South-Eastern Europe, recently partnered with Hunch to automate their campaign workflow for promoting different betting offers at the right time. Spending less time on operational work and investing more effort into the strategy itself helped Mozzart Bet improve their ROI and get better results with fewer resources. Imagine you’re working for a major betting and gambling client aiming to promote their games through paid social.
